The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages

John G. Wirtz; Sela Sar; Shreyas Ghuge

Year of publication:	2015
Authors:	Wirtz, John G. ; Sar, Sela ; Ghuge, Shreyas
Published in:	Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 32.2015, 2, p. 180-196
Subject:	message framing \| mood \| personal relevance \| persuasion \| information processing \| Werbewirkung \| Advertising effects \| Konsumentenverhalten \| Consumer behaviour \| Emotion \| Persönlichkeitspsychologie \| Personality psychology \| Werbepsychologie \| Psychology of advertising \| Experiment \| Werbung \| Advertising \| Kognition \| Cognition

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