The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Nadia Sweiss, Zaid Mohammad Obeidat, Rami Mohammad Al-Dweeri, Alaeddin Mohammad Khalaf Ahmad, Ahmad M. Obeidat and Muhammad Alshurideh
| Year of publication: |
2022
|
|---|---|
| Authors: | Sweiss, Nadia ; Obeidat, Zaid Mohammad Ibrahim ; Al Dweeri, Rami ; Ahmad, Alaeddin Mohammad Khalaf ; Obeidat, Ahmad M. ; Al Shurideh, Muhammad |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 6, p. 657-680
|
| Subject: | community | engagement | misbehavior | Other customer | social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Markenführung | Brand management | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2021.1931942 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013371061