The moderating roles of prior experience and behavioral importance in the predictive validity of new product concept testing
Muammer Ozer
| Year of publication: |
2011
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|---|---|
| Authors: | Ozer, Muammer |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, 1, p. 109-122
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008822504