The multicultural business of CSR : how to ensure a positive consumer response
Sham Abdulrazak, Fauziah Sh. Ahmad and Farzana Quoquab
| Year of publication: |
September/October 2016
|
|---|---|
| Authors: | Sham Abdulrazak ; Ahmad, Fauziah Sh. ; Farzana Quoquab |
| Published in: |
Global business and organizational excellence : a review of research & best practices. - Hoboken, NJ : Wiley, ISSN 1932-2054, ZDB-ID 2272974-4. - Vol. 35.2016, 6, p. 43-52
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Legitimität | Legitimacy | Interkulturelle Kompetenz | Cross-cultural competence | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/joe.21711 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011552456