The nature and scope of marketing research

ed. by David F. Birks and Tim Macer

Year of publication:	2009
Other Persons:	Birks, David F. (contributor) ; Macer, Tim (contributor)
Published in:	Marketing research ; Vol. 1
Publisher:	London [u.a.] : Routledge
Subject:	Marktforschung \| Market research
Description of contents:	Table of Contents [gbv.de]
Published items:	25 hits in ECONIS - Online Catalogue of the ZBW

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