The Nature and Understanding of Value: A Service-Dominant Logic Perspective

In this introduction we clarify the nature and scope of value in service-dominant (S-D) logic, as well as briefly discuss how the essays in this volume relate to this framework. We also share some thoughts on the need for, and S-D logic's role in, the further theory development about value and value cocreation, in general, and marketing, in particular.

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Year of publication:	2012
Authors:	Vargo, Stephen L. ; Lusch, Robert F.
Published in:	Toward a better understanding of the role of value in markets and marketing. - Bingley : Emerald, ISBN 978-1-78052-912-7. - 2012, p. 1-12
Subject:	Service-Dominant Logic \| Service-dominant logic \| Marketingtheorie \| Marketing theory \| Werttheorie \| Theory of value \| Produktentwicklung \| New product development

Type of publication:	Article
Language:	English
Other identifiers:	10.1108/S1548-6435(2012)0000009005 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015377711