The nature of country of origin effect : exploring COO effect on Arçelik A.S.

Volkan Öngel, Elif Öngel

Year of publication:	2014
Authors:	Öngel, Volkan ; Öngel, Elif
Subject:	Country of Origin \| Country Image \| International Marketing \| Herkunftsbezeichnung \| Designation of origin \| Internationales Marketing \| International marketing \| Ursprungsregeln \| Rules of origin \| Konsumentenverhalten \| Consumer behaviour \| Markenimage \| Brand image

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