The need for adaptive processes of benchmarking in small business-to-business services
Anne Broderick; Tony Garry and Mark Beasley
| Year of publication: |
2010
|
|---|---|
| Authors: | Broderick, Anne ; Garry, Tony ; Beasley, Mark |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010, 5, p. 324-337
|
| Subject: | Benchmarking | B-to-B-Marketing | Business-to-business marketing | Architekturbüro | Architecture firm | Dienstleistungsmarketing | Services marketing | Performance-Messung | Performance measurement | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008655584