The netvertising image : netvertising image communication model (NICM) and construct definition
Barbara B. Stern, George M. Zinkhan, and Morris B. Holbrook
| Year of publication: |
2015
|
|---|---|
| Authors: | Stern, Barbara B. ; Zinkhan, George M. ; Holbrook, Morris B. |
| Published in: |
Advertising, promotion, and new media. - London : Routledge, ISBN 978-0-7656-1316-5. - 2015, p. 30-50
|
| Subject: | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Markenimage | Brand image | Definition | Reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011708638