The new approach to developing store brand strategy : a case from China
Wei Song, David D. Schein, Roger Collins
| Year of publication: |
2016
|
|---|---|
| Authors: | Song, Wei ; Schein, David D. ; Collins, Roger |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 8.2016, 4, p. 324-343
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| Subject: | store loyalty | store brand | Chinese grocery retailers | brand relevance model | China | Markenführung | Brand management | Handelsmarke | Store brand | Lebensmitteleinzelhandel | Food retailing | Einzelhandel | Retail trade | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
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