The new direct marketing : how to implement a profit-driven database marketing strategy
David Shepard Associates. With individual contributions by Rajeev Batra ...
| Year of publication: |
1990
|
|---|---|
| Other Persons: | Batra, Rajeev (contributor) |
| Institutions: | David Shepard Associates (contributor) |
| Publisher: |
Homewood, Ill. : Dow Jones-Irwin |
| Subject: | Direktmarketing | Statistik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 535 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 1-55623-317-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004096189