The odd-ending price justification effect : the influence of price-endings on hedonic and utilitarian consumption
Jungsil Choi; Yexin Jessica Li; Priyamvadha Rangan; Promothesh Chatterjee; Surendra N. Singh
| Year of publication: |
2014
|
|---|---|
| Authors: | Choi, Jungsil ; Li, Yexin Jessica ; Rangan, Priyamvadha ; Chatterjee, Promothesh ; Singh, Surendra N. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 5, p. 545-557
|
| Subject: | Odd-ending pricing | Motivation | Hedonic consumption | Justification effect | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Utilitarismus | Utilitarianism | Privater Konsum | Private consumption | Immobilienpreis | Real estate price | Kaufmotiv | Consumer motivation |