The omnichannel luxury retail experience : building mobile trust and technology acceptance of quick response (QR) codes

by Charles Aaron Lawry and Laee Choi

Year of publication:	2013
Authors:	Lawry, Charles Aaron ; Choi, Laee
Published in:	Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 35.2013, 2, p. 144-152
Subject:	Luxusgüter \| Luxury goods \| Online-Handel \| Online retailing \| RFID \| Innovationsakzeptanz \| Innovation adoption \| Mobile Marketing \| Mobile marketing \| Werbewirkung \| Advertising effects \| Strukturgleichungsmodell \| Structural equation model

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