The online customer : new data mining and marketing approaches
Yinghui Yang
| Year of publication: |
2006
|
|---|---|
| Authors: | Yang, Yinghui |
| Publisher: |
Youngstown, NY : Cambria Pr. |
| Subject: | Data Mining | Marketing | Internet |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVII, 106 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-934043-06-0 ; 978-1-934043-06-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004892462