The Opening and Reading Behavior of Business-to-Business Direct Mail
| Year of publication: |
2000
|
|---|---|
| Authors: | De Wulf, Kristof ; Hoekstra, Janny C. ; Commandeur, Harry R. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 29.2000, 2, p. 133-146
|