The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty
Year of publication: |
[2016]
|
---|---|
Authors: | Smith, Gerald E. |
Publisher: |
Old Tappan, New Jersey : Pearson |
Subject: | Online-Marketing | Internet marketing | Kundenservice | Customer service | Kundenmanagement | Markentreue |
Description of contents: | Table of Contents [gbv.de] |
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Online customer service and retail type-product congruence
Suryandari, Retno Tanding, (2014)
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Klaus, Philipp, (2013)
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Fan, Ying, (2016)
- More ...
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Smith, Gerald E., (2012)
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Smith, Gerald E., (2012)
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The founding principles and strategies of pricing
Smith, Gerald E., (2012)
- More ...