The paradigm shift from producer to consumer innovation : implications for consumer research
C. Page Moreau, Nikolaus Franke and Eric von Hippel
| Year of publication: |
2019
|
|---|---|
| Authors: | Moreau, C. Page ; Franke, Nikolaus ; Hippel, Eric von |
| Published in: |
Handbook of research on new product development. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78471-816-9. - 2019, p. 81-99
|
| Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012125066