The paradox of a warranty : can no warranty really signal higher quality?
Year of publication: |
2015
|
---|---|
Authors: | Noh, Byungkuk ; Borges, Adilson |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 11, p. 1049-1060
|
Subject: | Garantie | Warranty | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour |
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