The past, present, and future of retail analytics : insights from a survey of academic research and interviews with practitioners
Robert P. Rooderkerk, Nicole DeHoratius, Andrés Musalem
| Year of publication: |
2022
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|---|---|
| Authors: | Rooderkerk, Robert P. ; DeHoratius, Nicole ; Musalem, Andrés |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 10, p. 3727-3748
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| Subject: | bibliometrics | big data | business analytics | retail operations | technology | Einzelhandel | Retail trade | Bibliometrie | Bibliometrics | Big Data | Big data | Unternehmensanalyse | Business analysis | Befragung | Interview |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.13811 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013419393