The PDMA handbook of new product development

Kenneth B. Kahn, ed.

Alternative title:	Handbook of new product development
Year of publication:	c 2013 ; 3. ed.
Other Persons:	Kahn, Kenneth B. (ed.)
Institutions:	Product Development & Management Association (contributor)
Publisher:	Hoboken, NJ : Wiley
Subject:	Produktentwicklung \| New product development \| Innovationsmanagement \| Innovation management \| Geschäftsmodell \| Business model \| Portfolio-Management \| Portfolio selection \| Marktforschung \| Market research \| Erfolgsfaktor \| Success factor \| USA \| United States
Description of contents:	Table of Contents [swbplus.bsz-bw.de]
Published items:	26 hits in ECONIS - Online Catalogue of the ZBW

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