The PDMA handbook of new product development
Kenneth B. Kahn, ed.
| Alternative title: | Handbook of new product development |
|---|---|
| Year of publication: |
c 2013 ; 3. ed.
|
| Other Persons: | Kahn, Kenneth B. (ed.) |
| Institutions: | Product Development & Management Association (contributor) |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Geschäftsmodell | Business model | Portfolio-Management | Portfolio selection | Marktforschung | Market research | Erfolgsfaktor | Success factor | USA | United States |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Published items: |
26 hits in ECONIS - Online Catalogue of the ZBW
|
Online-Ausg.:
Kahn, Kenneth B.. PDMA Handbook of New Product Development, 3rd ed (Online-Ausg.). - Somerset : Wiley, 2012. - Online-Ressource (1 online resource (506 p.))
Erscheint auch als (Online-Ausgabe):
Kahn, Kenneth B. *1964-*. The PDMA handbook of new product development, Third edition. - Hoboken, New Jersey : Wiley, 2013. - 1 Online-Ressource (XII, 492 Seiten)
Persistent link: https://www.econbiz.de/10009703748