The perceived credibility of human-like social robots : virtual influencers in a luxury and multicultural context
Year of publication: |
2023
|
---|---|
Authors: | Boissieu, Élodie de ; Baudier, Patricia |
Subject: | Attractiveness | Luxury | Millennials | Social media | Social robot | Source credibility | Trustworthiness | Virtual influencers | Social Web | Social web | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Roboter | Robot | Vertrauen | Confidence | Glaubwürdigkeit | Credibility | Influencer | Online-Marketing | Internet marketing |
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