The perceived image of multi-asset tourist destinations : investigating congruence across different content types
Year of publication: |
2022
|
---|---|
Authors: | Bassols-Gardella, Narcís ; Coromina, Lluís |
Subject: | Destination image | User-generated content | Multi-asset destinations | Communication congruence | Destination evolution | Destinationsmanagement | Destination management | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Herkunftsbezeichnung | Designation of origin | Tourismusregion | Tourism destination | Urlaubsverhalten | Holiday behaviour |
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