The positive effect of assortment size on purchase likelihood : the moderating influence of decision order
Leilei Gao, Itamar Simonson
| Year of publication: |
October 2016
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|---|---|
| Authors: | Gao, Leilei ; Simonson, Itamar |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 4, p. 542-549
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| Subject: | Decision order | Choice set size | Purchase likelihood | Choice deferral | Choice overload | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Kaufentscheidung | Purchase decision | Sortiment | Retail assortment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2015.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597878