The positive effect of contextual image backgrounds on fluency and liking

Erik Maier, Florian Dost

Year of publication:	January 2018
Authors:	Maier, Erik ; Dost, Florian
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 40.2018, p. 109-116
Subject:	Product images \| Contextual background \| Fluency \| Ambiguity \| Markenimage \| Brand image \| Konsumentenverhalten \| Consumer behaviour \| Firmenimage \| Corporate reputation

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