The positive influence of watching others receive preferential treatment on rewards program participation : the moderating role of rule knowledge
Yu-Shan (Sandy) Huang and Tom J. Brown
| Year of publication: |
2023
|
|---|---|
| Authors: | Huang, Yu-Shan ; Brown, Tom |
| Subject: | envy | loyalty rewards program participation | Preferential treatment | rule knowledge | self-enhancement motivation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2022.2126078 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013546189