The possible risks of using Facebook in corporate commnication
Gulcin Ipek Emeksiz
| Year of publication: |
2019
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|---|---|
| Authors: | Emeksiz, Gulcin Ipek |
| Published in: |
International journal of business & management : IJoBM. - Prague : [Verlag nicht ermittelbar], ISSN 2336-2197, ZDB-ID 2807300-9. - Vol. 7.2019, 2 (20.11.), p. 30-42
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| Subject: | Facebook | brands | online reputation management | risks | user-generated content | crises | Social Web | Social web | Firmenimage | Corporate reputation | Risikomanagement | Risk management | Online-Marketing | Internet marketing | Öffentlichkeitsarbeit | Public relations | Markenführung | Brand management | Markenimage | Brand image | Reputation | Risiko | Risk | Krisenmanagement | Crisis management | Kundenintegration | Customer integration |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20472/BM.2019.7.2.003 [DOI] hdl:11159/4352 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012198507