The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Sreedhar Madhavaram and Radha Appan
| Year of publication: |
2010
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|---|---|
| Authors: | Madhavaram, Sreedhar ; Appan, Radha |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 2, p. 186-202
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| Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Sozialpsychologie | Social psychology | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003945276