The power of branding : revisiting an "old friend"
E. J. North ...
| Year of publication: |
2003
|
|---|---|
| Other Persons: | North, Ernest J. (contributor) |
| Published in: |
South African journal of economic and management sciences. - Pretoria : [Verlag nicht ermittelbar], ISSN 1015-8812, ZDB-ID 1495819-3. - Vol. 6.2003, 1, p. 159-177
|
| Subject: | Markenartikel | Brand | International |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001763919