The power of co-creation : build it with them to boost growth, productivity, and profits
Venkat Ramaswamy; Francis Gouillart
| Year of publication: |
2010
|
|---|---|
| Authors: | Ramaswamy, Venkatram ; Gouillart, Francis J. |
| Publisher: |
New York, NY [u.a.] : Free Press |
| Subject: | Unternehmen | Enterprise | Unternehmenskooperation | Inter-firm cooperation | Unternehmensnetzwerk | Business network | Kreativität | Creativity | Open Innovation |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | IX, 276 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Becoming a co-creative enterprise -- The co-creation principle -- Innovation co-creation -- Engaging people among business networks -- Building social ecosystems -- Designing engagement platforms -- Transforming the enterprise through co-creation -- Leading the co-creative enterprise -- Going beyond processes to co-creative engagement -- Opening up strategy -- Co-creating institutional change. |
| ISBN: | 978-1-4391-8104-1 ; 978-1-4516-2354-3 ; 978-1-4391-8106-5 ; 978-1-4391-8106-5 |
| Classification: | Unternehmensführung ; Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008665248