The power of cultural factors in Spanish-language advertising : ethnic-group traits and metrics may predict advertiser investment across media platforms
Amy Jo Coffey
| Year of publication: |
2014
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|---|---|
| Authors: | Coffey, Amy Jo |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 3, p. 346-355
|
| Subject: | Werbung | Advertising | Spanisch | Spanish | Fremdsprache | Foreign language | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group | Kulturelle Identität | Cultural identity | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419804