The power of direct context as revealed by eye tracking : a model tracks relative attention to competing editorial and promotional content
Edith Smit; Sophie Boerman; Lex van Meurs
| Year of publication: |
2015
|
|---|---|
| Authors: | Smit, Edith ; Boerman, Sophie ; Meurs, Lex van |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 2, p. 216-227
|
| Subject: | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Visuelle Wahrnehmung | Visual perception |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296200