The power of emotional appeal in motivating behaviors to mitigate climate change among Generation Z
Weiting Tao, Shiyun Tian, Wan-Hsiu Sunny Tsai, and Michelle I. Seelig
| Year of publication: |
2024
|
|---|---|
| Authors: | Tao, Weiting ; Tian, Shiyun ; Tsai, Wanhsiu Sunny ; Seelig, Michelle I. |
| Subject: | Climate change | emotional appeal | situational theory of problem solving | YouTube video | Klimawandel | Emotion | Klimaschutz | Climate protection | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2022.2133058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014514741