The power of endorsement in upcycled food promotion : investigating the moderating effect of perceived food familiarity
Jiyeon Jeon, HeeJin Shin, EunHa (Lena) Jeong, Xingyi Zhang
| Year of publication: |
2024
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|---|---|
| Authors: | Jeon, Jiyeon ; Shin, Heejin ; Jeong, EunHa ; Zhang, Xingyi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 80.2024, Art.-No. 103901, p. 1-17
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| Subject: | Celebrity endorsement | Consumer confidence | Expert endorsement | Perceived familiarity | Purchase intentions | Sustainability | Upcycled food | Celebrity-Werbung | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenimage | Brand image | Vertrauen | Confidence | Lebensmittel | Food | Ernährungssicherung | Food security |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103901 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015114682