The power of marketing within the firm : its contribution to business performance and the effect of power asymmetry
Seigyoung Auh; Omar Merlo
| Year of publication: |
2012
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|---|---|
| Authors: | Auh, Seigyoung ; Merlo, Omar |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 5, p. 861-873
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| Subject: | Marketing | Abteilung | Department | Performance-Messung | Performance measurement | Wirtschaftliche Macht | Economic power | Abstimmungsspiel | Voting game | Theorie der Unternehmung | Theory of the firm |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009656237