Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Andreas B. Eisingerich, Seigyoung Auh, and Omar Merlo
| Year of publication: |
2014
|
|---|---|
| Authors: | Eisingerich, Andreas B ; Auh, Seigyoung ; Merlo, Omar |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 17.2014, 1, p. 40-53
|
| Subject: | customer participation | word of mouth | customer voluntary performance | customer satisfaction | relationship marketing | firm sales | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Verkaufspersonal | Salespeople |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010356889