The benefits and implementation of performance transparency : the why and how of letting your customers ‘see through’ your business
Omar Merlo, Andreas Eisingerich, Seigyoung Auh, Jaka Levstek
| Year of publication: |
January-February 2018
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|---|---|
| Authors: | Merlo, Omar ; Eisingerich, Andreas ; Auh, Seigyoung ; Levstek, Jaka |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 61.2018, 1, p. 73-84
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| Subject: | Transparency in business | Customer reviews | Public disclosure | Customer trust | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Unternehmenspublizität | Corporate disclosure | Transparenz | Transparency |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2017.09.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808968