The Power of Pull – How Small Moves, Smartly Made, Can Set Big Things in Motion
| Year of publication: |
2011
|
|---|---|
| Authors: | Parsons, Amy L. |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 28.2011, 3, p. 240-241
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Pull | Push | The Big Shift | Serendipity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/07363761111127671 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014848885