The powerful triangle of marketing data, managerial judgement, and marketing management support systems

Gerrit H. van Bruggen; Ale Smidts and Berend Wierenga

Year of publication:	2000
Authors:	Bruggen, Gerrit H. van ; Smidts, Ale ; Wierenga, Berend
Publisher:	Rotterdam : ERIM
Subject:	Management-Informationssystem \| Management information system \| Marketingmanagement \| Marketing management \| Marketing \| Führungskräfte \| Managers

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