The praxis of studying interorganizational practices in B2B marketing and purchasing : a critical literature review
Jim Pedersen, Chris Ellegaard, Hanne Kragh
| Year of publication: |
2020
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|---|---|
| Authors: | Pedersen, Jim ; Ellegaard, Chris ; Kragh, Hanne |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 85.2020, p. 7-20
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| Subject: | Practice | Managerial action | B2B marketing and purchasing | Interorganizational | Review paper | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Beschaffung | Procurement | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.11.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012211921