Managing customer attractiveness : How low-leverage customers mobilize critical supplier resources
Hanne Kragh, Chris Ellegaard, Poul Houman Andersen
| Year of publication: |
2022
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|---|---|
| Authors: | Kragh, Hanne ; Ellegaard, Chris ; Andersen, Poul Houman |
| Published in: |
Journal of purchasing and supply management. - Amsterdam : Elsevier Science, ISSN 1478-4092, ZDB-ID 2111016-5. - Vol. 28.2022, 2, p. 1-13
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| Subject: | Buyer-supplier relationships | Customer attractiveness | Innovation | Resource mobilization | Supplier involvement | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour | Lieferkette | Supply chain | Kundenwert | Customer value | Ressourcenorientierter Ansatz | Resource-based view | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.pursup.2021.100742 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013366607