The preference-driven Lead User Method for new product development

vorgelegt von Master of Science Alexander Sänn, geboren in Cottbus

Year of publication:	2015
Authors:	Sänn, Alexander
Institutions:	Brandenburgische Technische Universität Cottbus-Senftenberg (degree granting)
Publisher:	Cottbus
Subject:	Lead user \| Produktentwicklung \| New product development \| Konsumentenpräferenzen \| Consumer preferences \| Deutschland \| Germany \| Lead User \| Präferenz
Description of contents:	Table of Contents [gbv.de]

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