The present and potential linkages between the microtheoretical notions of behavioral science and the problems of advertising : a proposal for a research system
Michael L. Ray
| Year of publication: |
1978
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|---|---|
| Authors: | Ray, Michael L. |
| Published in: |
Behavioral and management science in marketing. - New York, NY [u.a.] : Wiley, ISBN 0-471-07179-X. - 1978, p. 99-141
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| Subject: | Werbung | Werbungsforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002679464