The price of privacy : an evaluation of the economic value of collecting clickstream data

Annika Baumann, Johannes Haupt, Fabian Gebert, Stefan Lessmann

Year of publication:	2019
Authors:	Baumann, Annika ; Haupt, Johannes ; Gebert, Fabian ; Lessmann, Stefan
Published in:	Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik. - Wiesbaden : Springer Fachmedien Wiesbaden GmbH, ISSN 2363-7005, ZDB-ID 2484159-6. - Vol. 61.2019, 4, p. 413-431
Subject:	Predictive analytics \| e-Commerce \| Privacy \| Behavioral targeting \| Clickstream data \| Datenschutz \| Data protection \| Konsumentenverhalten \| Consumer behaviour \| Electronic Commerce \| E-commerce \| Online-Handel \| Online retailing

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