The Product Manager's Toolkit : Methodologies, Processes and Tasks in High-Tech Product Management

by Gabriel Steinhardt

Product Management Concepts -- Who’s Driving Your Company? -- Product Management Team -- Product Definition Team -- Crafting Market Requirements -- Concept of Marketing -- Value-Marketing Model -- Extending Product Life Cycle Stages -- Product Management Glossary -- Product Manager's Toolkit -- PMTK Introduction -- PMTK Models -- PMTK Templates

Year of publication:	2010
Authors:	Steinhardt, Gabriel
Publisher:	Berlin, Heidelberg : Springer Berlin Heidelberg
Subject:	Hochtechnologie \| High technology \| Produktmanagement \| Product management \| Produktlebenszyklus \| Product life cycle
Description of contents:	Table of Contents [d-nb.info]

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