The Promotion Affect Scale: Defining the Affective Dimensions of Promotion
| Year of publication: |
2005
|
|---|---|
| Authors: | Honea, Heather ; Dahl, Darren W. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 4, p. 543-551
|
| Publisher: |
Elsevier |