The Promotion Affect Scale: Defining the Affective Dimensions of Promotion
| Year of publication: |
2005
|
|---|---|
| Authors: | Honea, Heather ; Dahl, Darren W. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 58.2005, 4, p. 543
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