The purchase intercept technique (PIT) in comparison to telephone and mail surveys
Shelby H. McIntyre ; Sherry D. F. G. Bender
| Year of publication: |
1986
|
|---|---|
| Authors: | MacIntyre, Shelby H. |
| Other Persons: | Bender, Sherry D. (contributor) |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 62.1986, 4, p. 364-383
|
| Subject: | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001044588