The race for data : utilizing informative or persuasive cues to gain opt-in?
Caterina D’Assergio, Puneet Manchanda, Elisa Montaguti, and Sara Valentini
| Year of publication: |
2025
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|---|---|
| Authors: | D'Assergio, Caterina ; Manchanda, Puneet ; Montaguti, Elisa ; Valentini, Sara |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 89.2025, 3, p. 36-59
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| Subject: | privacy | opt-in | GDPR | persuasion | regulatory compliance | text analysis | field experiment | cookies | Datenschutz | Data protection | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429241288456 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015374266