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The rationality of consumer decisions to adopt and utilize product-attribute enhancements: why are we lured by product features we never use?

Shenghui Zhao; Robert J. Meyer; Jin Han
Year of publication:
2005
Authors: Zhao, Shenghui ; Meyer, Robert J. ; Han, Jin
Published in:
Marketing, accounting and cognitive perspectives. - Dordrecht [u.a.] : Springer, ISBN 0-387-24215-5. - 2005, p. 1-33
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